My role was to collaborate with the sales team and outsourced design agency to re-strategize and envision ways to refresh Rae’s Amazon assets and language throughout the platform, with the goal of driving sales and elevating brand awareness. I successfully achieved this, leading to a substantial increase in Rae’s Amazon sales and page clicks.
Since this is often the initial point of sale on Amazon, our objective was to ensure that the Product Detail Pages (PDP) were not only clear and concise but also informative, well-designed, and infused with brand value to effectively convert sales.