Liberator re-launched its newest luxury leather collection, and the creative team was tasked with photographing the pieces and developing a comprehensive digital and print campaign. As Art Director, I helped lead the creative process, collaborating closely with the in-house photographer and creative director on the shoot and working alongside a junior graphic designer and the head of marketing to create striking campaign assets that captured the essence of the collection.
Photography and Editing by: Sonny Pimentel | Art Direction and styling by Jordan Moody | Creative Director: Louis Friedman