Give-A-Rae

To start the new year, Rae launched a digital campaign to get curious new and current customers to try one of Rae’s top 5 selling supplements for FREE when you pay $3.99 for shipping.

My role was strategizing, conceptualizing, and designing fresh assets to support this campaign. This involved creating posts and templates for various social media platforms, as well as crafting designs for SMS and website landing page.

Campaign Kick Off

To kick off this campaign, we asked our CEO, expert partners, and top community influencers to post about their excitement for Give-A-Rae on TikTok and Reels

Social Teasers

On our owned social platforms, we put out teasers to get people excited about the announcement of the campaign

Landing Page

New website design to give more information about Give-A-Rae

Social Content

The social campaign used our content pillars to help inform new and current customers about the Give-A-Rae opportunity.

Since we were a 2 year old company at at the time of the campaign, we anticipated some hesitancy with trying a supplement from a brand you’ve maybe never heard of, even for free. This is why we made sure to create content that was not only beautiful but also educational featuring posts that tell who we are, why you’ll love our products, customer testimonials and reviews.

Product Stories

Made to educate our consumer on who we are, the supplements we’re offering, and why you’ll want to try them.

Adding real customer reviews and testimonials to stories for more brand credibility.

Community Engagement

To play off the more you tagline for the campaign. I created these fun stories using IG questions to see what activities are more you when you are trying to achieve the desired feels of the 5 products in the campaign.

Sharable Content

Content available for download through Rae’s Shine Culture wellness blog as well as through email after you’ve participated to encourage others to get a supplement for free as well.

Subscribe and Save

SMS + Email messages were sent to participants to encourage them to buy again with subscribe and save for an extra 10% off for a limited time, making your subscribe and save purchase 30% off instead of 20% off.