Cottonelle

Student Work

The inspiration for this campaign came from a great movie called The Big Sick. In the movie, the couple is starting to get serious and in the middle of the night, the lead actress gets the bubble guts and wants to escape her lovers home immediately so she can #dothetwo without her lover knowing. This may sound crazy, but it’s extremely common, the majority of women do not like to #dothetwo especially in public or when others are around so we made a campaign to encourage women to #dothetwo because there’s no shame when Cottonelle Wipes are around.

To kick off this campaign, celebrity women and influencers will post pictures of themselves “doing the two” to encourage other women to do the same.

The Bathroom Experience

Ads will be placed in bathroom stalls to encourage women to #dothetwo.

Cottonelle wipes will be provided in-stall at select locations.

Once women finish doing the two, they can pick up stickers to symbolize that they did it and they're proud. 

#dothetwo decals will be placed on the windows of partnered locations so that women know that Cottonelle Wipes are provided in the restrooms.

Social Content & Templates

Gift Sets

A free Cottonelle gift set will be given to young ladies who live in communal style college dorms. 

In Print

Merch

What's a movement without some merch? T-shirts will be sold at partnered locations as well as provided in gift sets. Promoted posts by Cottonelle will be placed on Instagram to buy online. 

Listen

I like to make a playlist to go with the vibe of my projects.

A playlist curated to inspire and empower with fun sing-along anthems by powerhouse women artist

Copywriter: John Dillon